About Us
Phoenix Tree Publishing Inc.
北京语言大学出版社北美梧桐出版社
In 2011, Beijing Language and Culture University Press established Phoenix Tree Publishing Inc., the first overseas branch of a domestic university press, in Chicago, USA. Over the past 12 years, Phoenix Tree Publishing has grown its market share in the international Chinese education sector from zero to 15-20%, securing its position among the top three Chinese-language publishing institutions in North America. Leveraging this branch, BLCU Press’s products have successfully integrated into the K-12 education systems of seven U.S. states, including Utah and Texas. Phoenix Tree Publishing’s books and educational materials are now used in over 1,200 primary and secondary schools, as well as more than 300 universities and similar educational institutions across the United States. Today, Phoenix Tree Publishing has become a benchmark for the successful global expansion of Chinese publishing institutions and a leading example of promoting Chinese language and culture within the North American education system.
Our Achievements
Our Achievements
Chief Editor
Tseng has served on numerous national and international committees and played multi-faceted influential roles in advocating Chinese language initiatives, including, but are not limited to, Inaugural Director of the Institute of World Languages, NEH Daniels Family Distinguished Teaching Professor, Director of UVA STARTALK Teacher/Student Academy, Founder and President of the Chinese Language Teachers Association of Virginia (CLTA-VA), member of the CLTA Board of Directors, member of STARTALK Task Force, College Board consultant in AP Chinese, Academic Advisor and Senior Reviewer for AP Chinese Audit, and Evaluator of K-16 Chinese language programs and teacher preparation programs. She has published near 30 peer-reviewed articles and 17 books and has given more than 250 talks and workshops on Chinese language pedagogy and taught graduate-level courses under the auspices of various collaborative initiatives and professional development programs in the US and globally. Many K-16 Chinese language educators and graduate students have greatly benefitted from her professional experience and aspired to be regional and global leaders. She has received a cumulative total of $1.5 million in STARTALK grants and many accolades in recognition of her contribution to Chinese language education, among them the Albert Nelson Marquis Who’s Who Lifetime Achievement Award (2019), the STARTALK Award (2008-2024), the Distinguished Alumni Award from the University of Taipei (2018, 2023), the Jefferson Trust Award (2018), the Helen Warriner-Burke FLAVA Distinguished Service Award (2016), and the Jiede Empirical Research grant (2015) & Ron Walton Presentation Award (1998) by CLTA. She is currently leading a cohort group of 18 faculty members across 10 languages to create GenAI-empowered classrooms. For many years, she has advocated for technology-mediated task-based language teaching, global partnerships for online learning, and community-based experiential learning for both face-to-face and online language education.
Channels
地址
5660 N JERSEY AVE.
伊利诺伊州芝加哥市，邮编 60659
